Welcome to Sinful

We are a European e-commerce sex toy business and the largest in the Nordic region. We have inspired people to have a better and more playful sex life since 2008. Our team consists of over 140 dedicated employees working together at our headquarters and warehouse in Denmark.

We are proud recipients of the Danish Entrepreneurship Award for E-Commerce 2017 and 2018 as well as the Danish Gazelle Award every year from 2015-2021. To receive the Gazelle Award, a company must be among the most successful companies across all industries in Denmark, have demonstrated positive growth and have doubled revenue over a period of four financial years.


Our mission is to inspire people to have a greater sex life. We want to bring more love and intimacy into everyday life. We have a great passion for the kind of playfulness that sex toys and erotic products can help create, and we work hard every day to inspire more play.

We want to help as many people as possible to have a better sex life. We want to give our customers the best possible experience when shopping with us. We know a lot about sex toys, and we want to pass on our knowledge to you to enable you to enrich your love and sex life

Watch video about Sinful to learn more. You can turn on English subtitles by clicking the Subtitles/closed captions button.

The people behind

Sinful was founded by Danish couple Mathilde Mackowski and Tonny Andersen in 2008. The company started as a dream based on inspiring people to have a better and more playful sex life and on offering customers the best products and guidance. The two of them worked together with drive and focus, they hired more and more people, and the company continued to grow. 10 years later, their dream had actually come true. We really do inspire people every day to laugh more, play more and love more. And we will continue to proudly do just that.


Contact Customer Service

Tel. 0330 808 5261

Open until 17.00