If you want to join our press list, would like to get an interview or have any other questions, please contact us at

Sinful is Northern Europe's largest e-commerce company in the sex toy industry. With eight Gazelle awards in a row, we are among the fastest growing companies in Denmark. Our international team consists of more than 180 employees who, from our head office and warehouse in Aarhus, work every single day to inspire our customers to a better and more playful sex life.

Sinful are proud recipients of

  • Børsen Gazelle Award in 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022
  • Online Retailer Of The Year at the XBIZ Europa Awardshow in 2021
  • “Best export case” in 2018
  • The e-commerce award “One of a kind” (Årets E-ner) in 2017

Our markets

United Kingdom - Denmark - Sweden - Norway - Finland - France - Germany - The Netherlands - Belgium - Austria - Switzerland

A Playful Sex Life

Sinful was created on the mission that everyone has the right to a playful sex life. We want to inspire everyone to have more love, presence and intimacy in everyday life. Our passion for play, sex toys and erotic products creates wonderful, fun and enjoyable experiences.

We want to help as many people as possible to have the sex life they dream of, and we work hard to fulfil that wish - every single day.

And we want our customers to have the best and most secure experience when they shop with us. That is why we share our extensive knowledge about sex and sex toys that can enrich your sex and love life.

One, two, many

Sinful was founded by partners Mathilde Mackowski and Tonny Andersen in 2008. They started Sinful on a dream to inspire people to have a better and more playful sex life as well as offer customers the best products and the best guidance.

With hard work and determination, the small company of two was transformed into one of Denmark's fastest growing companies with more than 180 employees. Today, therefore, their dream has come true, and we do inspire daily to laugh, play and love more - and we shall continue to do just that.

Products with passion

Our passion for the products we sell is without a doubt one of the areas that has helped us become Northern Europe's largest e-commerce company in the field of sex toys.

All our products are carefully selected at trade fairs and from manufacturers all over the world. Our selection is always updated with the latest products, and we make a virtue of listening to our customers' wishes when we select new products.

In addition to providing many different brands, we also have our own product series of popular sex toys, which are sold exclusively at Sinful. With extensive knowledge from the industry as well as customer inquiries, we have been able to identify what is missing on the market and what can be improved. That's why we're also very proud of our own brands, which we believe can help revolutionise sex toys worldwide.

The good story

One of the things that helps bring Sinful forward in the world and ensure that we grow year after year is our focus on the good story. We know that publicity is essential to promote our message and that is why it is one of the most important items on our agenda.

We regularly send out press releases with crazy and fun angles on sex and sex toys that can put a smile on mostly anyone’s face.

If you want to join our press list, would like to get an interview or have any other questions, feel free to contact us at

Corporate Social Responsibility

Since the very beginning, we at Sinful have taken great pride in providing Scandinavians with the tools and knowledge to lead a healthy and more playful sex life by being market leaders in sex toy products and awareness. At Sinful we are aware that our product materials, batteries, and usage of sex toys have an adverse impact on the environment. Therefore, we have begun the implementation of a health and environmental specific plan to work towards becoming a more sustainable company. This will be reported in an annual report.

Policies and reporting

Download our Sustainability Report here:


Go to Sinful’s whistleblower scheme

Black Sinful logo on white background
Download Sinful's logo
Download photos of Sinful's co-founder
Sign up for Sinful's newsletter

Sign up for the newsletter and look forward to getting VIP access to the great offers, targeted marketing, exclusive launches, and cool contests.

Sinful, Søren Nymarks Vej 1C, 8270 Højbjerg Denmark, VAT: DK32887848

All models are over 18.

Copyright © 2008-2024