We have taken a tiny yet important step in a better direction - a direction towards a way of working where we can begin to close the circle of plastic production. That's why we’re so immensely proud to introduce you to…
ohhcean is the world’s first sex toy with recycled ocean-bound plastic. It has been on the drawing board for what feels like forever for Mathilde Mackowski, the mastermind behind the ohhcean brand.
Standing on a beach front with wind in her face and cheeks warm and blushed, is where she first felt that urge to do something about the waste that caught her eye bobbing up and down, breaching the surface of the water in a bright, green colour.
That was the moment the seed of the idea of the world’s first sex toy made from recycled ocean-bound plastic was planted in Mathilde’s mind.
She has always been driven by a curiosity and a drive for making things better. Optimisation. Improvement. Change. Words that constantly headline the banners in her mind.
Now, what is ohhcean, you might wonder?
ohhcean is a new beginning. A tiny step in the right direction. A drop in the ocean. Small but significant enough to make rings in the water that can reach new shores.
And to be a bit more specific, it is a collection of blue-shaded sex toys made with recycled ocean-bound plastic and covered in a thin layer of silky smooth silicone. The range consists of three products, so far. Classics that we all know and love. We’ve got the magic wand, the G-spot vibrator, and a body vibrator.
We will get into the products very soon, but first let’s dive into the adventure of how ohhcean came to be. It has been a wavy ride with ups and downs. Starting out on a journey always entails a lot of learning as you go, and so did it for the development of ohhcean.
It was so incredibly important that we knew exactly where the plastic came from, who collected it, where it was processed, and, of course, how it was processed.
We wanted to be sure that the entire process incorporated the vision of minimal environmental impact, from collecting the plastic in and around the ocean, to making sure the working environment was up to the standards we had set for the venture. In order for this project to be a success, everyone involved needed to receive the same care and consideration as the actual products. After a long and tedious search, we finally found #tide.
As one of the world’s leading players within the industry of upcycling and recycling of ocean-bound plastic, #tide has done the hard work of making sure all of the conditions above were adhered to. It starts with training the fishermen and paying them to gather and sort plastic waste. The collecting of plastic from in and around the island waters is a practice organised, paid and overseen in compliance with high ethical standards, which is of great importance to both us and #tide.
The plastic is collected in and around the waters in Southeast Asia in collaboration with social enterprises. Thanks to #tide’s Swiss precision, the material is not only made of 100% recycled ocean-bound plastic, the process is also powered by renewable energy.
Collaborating with #tide has put us in an exciting club of game changers with members that include some of the world’s leading brands. We’re immensely proud to collaborate with such a strong, credible label for social and environmental sustainability that #tide has managed to build.
The process of making plastic reusable has been incredibly hard and we couldn’t be more excited to introduce the products to you.
It's a tiny step in the right direction but hopefully, this is just the beginning of much more sex toys being made with ocean-bound plastic.
See the collection here: ohhcean by Sinful